To promote the product and engage the audience, I created different assets and series of photography for each special event of the year (father's day, mother's day, valentine's day, christmas, chinese new year, etc.). For each event, I worked on the communication and digital campaign for all the perfumes of Rochas Parfums, spanning across all media platforms. Several still and animated versions were created, to offer great availability in all display formats, to maximise contact on mobile and desktop.